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Impactos da pandemia de COVID-19 sobre o empreendedorismo digital nas instituicoes bancárias brasileiras: uma análise a luz das forcas isomórficas

Author

Listed:
  • Alexandre Rodrigues Pinto
  • Tainá Alves dos Santos
  • Cristina Dai Prá Martens

Abstract

Este estudo tem como objetivo avaliar as mudancas ocorridas em instituicoes bancárias brasileiras tradicionais em direcao ao empreendedorismo digital, em decorrencia da pandemia de COVID-19. A pesquisa é de natureza qualitativa e exploratória e foi realizada nas instituicoes Itaú Unibanco, Bradesco e Banco do Brasil. Os dados foram coletados por meio de entrevistas semiestruturadas e avaliados sob a ótica do empreendedorismo digital e do isomorfismo institucional. Os resultados evidenciam mudancas na operacionalizacao dos negócios e no relacionamento com os clientes, com destaque a migracao da quase totalidade de produtos e servicos do formato físico para digital e avanco dos segmentos e escritórios digitais nas instituicoes. Com relacao ao isomorfismo, identificou-se a existencia de movimentos coercitivos, miméticos e normativos

Suggested Citation

  • Alexandre Rodrigues Pinto & Tainá Alves dos Santos & Cristina Dai Prá Martens, 2021. "Impactos da pandemia de COVID-19 sobre o empreendedorismo digital nas instituicoes bancárias brasileiras: uma análise a luz das forcas isomórficas," Estudios Gerenciales, Universidad Icesi, vol. 37(158), pages 113-125, March.
    • Handle: RePEc:col:000129:019217
    DOI: 10.18046/j.estger.2021.158.4446
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    More about this item

    Keywords

    empreendedorismo digital; teoria institucional; setor bancário; isomorfismo; COVID-19;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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