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Simbiosis entre empresa y sociedad. El caso del Banco Galicia y el Museo de Ciencias Naturales de La Plata

Author

Listed:
  • Gabriela Mollo Brisco
  • Carla Maroscia

Abstract

La responsabilidad social empresaria (RSE) es uno de los temas que ha cobrado mayor auge en el campo de la administración. Generalmente, es analizada en tonos de blanco o negro: desde una mirada casi utópica o desde una perspectiva crítica. El objetivo de este trabajo es demostrar que la RSE debe ser estudiada desde un tercer plano, donde las empresas de hoy se enfrentan a un nuevo desafío que es la sustentabilidad y la RSE puede ser una muy buena estrategia para alcanzarla, logrando así un delicado proceso de simbiosis entre empresa y sociedad en el que ambas se ven beneficiadas. Para dar cuentas de esto, se ha optado por el estudio de casos, complementado con entrevistas en profundidad y análisis documental.

Suggested Citation

  • Gabriela Mollo Brisco & Carla Maroscia, 2012. "Simbiosis entre empresa y sociedad. El caso del Banco Galicia y el Museo de Ciencias Naturales de La Plata," Estudios Gerenciales, Universidad Icesi, March.
    • Handle: RePEc:col:000129:011277
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1167
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    More about this item

    Keywords

    Responsabilidad social empresarial; sustentabilidad; ética.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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