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Redefinición y tendencias del concepto de estrategia para el gerente colombiano

Listed author(s):
  • Jair Alexánder Gutiérrez Ossa


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    En Colombia son pocos los estudios especializados realizados sobre estrategia y pensamiento estratégico con referencia al empresario y las empresas. La indagación muestra algunas investigaciones realizadas sobre la materia en la Universidad del Rosario, en la Universidad de los Andes y en la Universidad Icesi, pioneras en este tipo de estudios; que buscan conocer un poco acerca de cómo piensan y actúan los gerentes colombianos. Ésta vez, la pregunta sobre el tema se traslada al grupo de gestión empresarial de la Universidad ces y al grupo de Perdurabilidad Empresarial de la Universidad del Rosario, quienes a partir de las conferencias obtenidas en la cátedra empresarial en ambas instituciones, pretenden contribuir al interés por definir el concepto de estrategia desde la perspectiva del gerente colombiano.

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    Article provided by UNIVERSIDAD ICESI in its journal ESTUDIOS GERENCIALES.

    Volume (Year): (2012)
    Issue (Month): (March)

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    Handle: RePEc:col:000129:011276
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