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E-Stakeholders: Una Aplicación De La Teoría De Los Stakeholder A Los Negocios Electrónicos



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    En los negocios electrónicos la masifi cación de la personalización o masscustomization (por su traducción al inglés), es la principal estrategia de lasorganizaciones virtuales en su relación con los stakeholders (empleados,accionistas, proveedores y socios), para transformar su identificación,reconocimiento y gestión, de una forma muy diferente a la de una organizacióntradicional. El presente artículo de reflexión expone los resultados deuna investigación descriptiva, que desarrolla teóricamente el concepto EStakeholders,como un aporte a la evolución de la Teoría de los Stakeholders,propuesta por Mitchell, Agle y Wood (1997). Este aporte teórico del concepto delos E-Stakeholders, puede ser utilizado en futuras investigaciones empíricas,para estudiar el funcionamiento de las organizaciones virtuales.

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    Article provided by UNIVERSIDAD ICESI in its journal ESTUDIOS GERENCIALES.

    Volume (Year): (2010)
    Issue (Month): (March)

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    Handle: RePEc:col:000129:008364
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