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Multilocalización: una estrategia para competir globalmente

Author

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  • MÓNICA MARÍA SINISTERRA RODRÍGUEZ

Abstract

RESUMENEste artículo busca mostrar, a travésde una revisión bibliográfica analítica,la pertinencia de la hipótesis queplantea la multilocalización como unade las mejores estrategias empresarialespara competir globalmente,específicamente, cuando las empresastienen ventajas competitivas y soncapaces de identificar y aprovecharlas ventajas comparativas de lasregiones. La principal implicaciónde esta hipótesis es que reclama unamayor atención sobre las nuevasnecesidades de habilidades empresarialespara ligar la ruptura de lacadena de valor que la integracióncomercial produce.

Suggested Citation

  • Mónica María Sinisterra Rodríguez, 2009. "Multilocalización: una estrategia para competir globalmente," Estudios Gerenciales, Universidad Icesi, March.
    • Handle: RePEc:col:000129:006335
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    More about this item

    Keywords

    Multilocalización; Cadena de Valor; Ventajas Competitivas; Producciónen el Exterior.;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • R30 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - General

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