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La cultura nacional y su impacto en los negocios: El caso chileno

Author

Listed:
  • PEDRO HIDALGO CAMPOS
  • ENRIQUE MANZUR MOBAREC
  • SERGIO OLAVARRIETA SOTO
  • PABLO FARÍAS NAZEL

Abstract

El objetivo de este artículo es analizarel impacto de la cultura nacional enlos negocios. Uno de los investigadoresmás destacados en el análisis dela cultura nacional es Geert Hofstede(1980). Él identificó cuatro dimensionesde la cultura nacional: distanciade poder, aversión a la incertidumbre,individualismo y masculinidad.Fernández et al. (1997) midieronestas cuatro dimensiones en Chile,caracterizando a los chilenos en esascuatro dimensiones. Revisando laevidencia empírica chilena, en esteartículo se analizan los principalesefectos que las dimensiones de Hofstedetienen en la administración, losrecursos humanos y el marketing.Este artículo ofrece varios ejemplosde cómo las dimensiones culturalesafectan las prácticas en las organizacionesy es un fuerte argumento parahacer consideraciones culturales en laplanificación estratégica.

Suggested Citation

  • Pedro Hidalgo Campos & Enrique Manzur Mobarec & Sergio Olavarrieta Soto & Pablo Farías Nazel, 2008. "La cultura nacional y su impacto en los negocios: El caso chileno," Estudios Gerenciales, Universidad Icesi, January.
    • Handle: RePEc:col:000129:004418
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