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El proyecto de exportación de vajillas (caso de estudio)

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    Este caso de estudio ilustra, a travésde la formulación de un proyecto, losretos y decisiones a las que se enfrentauna empresa colombiana en unproceso de conquista de nuevos mercados.Esto le podría exigir un cambioradical en sus operaciones, dejandode ser una compañía exclusivamentecomercial para convertirse tambiénen una empresa manufacturera,conservando su producto principal yestableciendo una integración vertical.

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    Article provided by UNIVERSIDAD ICESI in its journal ESTUDIOS GERENCIALES.

    Volume (Year): (2007)
    Issue (Month): (January)

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    Handle: RePEc:col:000129:004156
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