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Los consorcios exportadores: Estrategia para vender extralocalmente

Author

Listed:
  • MARGOT CAJIGAS ROMERO
  • ELBAR RAMÍREZ

Abstract

Bajo el título Los consorcios exportadores: Estrategia para vender extralocalmente, se expone cómo a través de una investigación exploratoria, realizada mediante la interacción de empresarios en una mesa de trabajo, cumplida con reuniones periódicas por más de un ano, se consigue disenar un sistema de unión entre empresas locales, para que ven-dan sus productos en mercados seleccionados de Colombia y algunas otras naciones. El comercio internacional no es un juego de suma cero, es dable encontrar mercados externos dónde vender los productos de economías en desarrollo, el primer mercado donde se debe competir es el propio mercado nacional y los empresarios aceptan organizarse para buscar vender en mercados seleccionados de Colombia y el mundo mediante la estrategia Coexco (Comercializadoras Extralocales de Colombia) es el mensaje último del artículo.

Suggested Citation

  • Margot Cajigas Romero & Elbar Ramírez, 2005. "Los consorcios exportadores: Estrategia para vender extralocalmente," Estudios Gerenciales, Universidad Icesi, October.
    • Handle: RePEc:col:000129:003161
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