Animal Celebrities—Then and Now: Exploring Oceanic Imaginaries Through Celebrity Marine Mammals

This study examines portrayals of marine mammal celebrities (MMCs) in popular culture over the past 70 years, reflecting evolving public attitudes toward ocean conservation. It identifies four main types of MMCs, each linked to a specific era and shaped by changes in media landscapes, perceptions of marine mammal agency and welfare, and conservation priorities: (1) Hollywood MMCs (ca. 1960–1990s)—wild animals captured and exhibited in aquaria, cast as celebrities based on their roles in traditional mass media (blockbuster movies); (2) MMCs in human care (ca. 1990s–2010s)—animals housed in aquaria whose fame stemmed from public concern about their welfare and calls for their release; (3) rescued MMCs (ca. 1980s–present)—marine mammals cared for by humans after they were injured in the ocean; and (4) endangered and dangerous MMCs (2010s–present)—wild animals that approach humans, demonstrate human‐like behaviours, or interact with boats. Introducing the method of “following the animal,” the article provides examples of celebrity animals that illustrate each of the four categories, such as the dolphin Flipper and the walrus Freya. The study contributes to the thematic issue on Ocean Pop: Marine Imaginaries in the Age of Global Polycrisis by highlighting the mutual influence of media, animal celebrity, and conservation, and urges further research into how shifting representations shape global engagement with marine life and the environment.