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Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures

Author

Listed:
  • Ian Somerville

    (School of Media, Communication and Sociology, University of Leicester, UK)

  • Lee Edwards

    (Department of Media and Communications, London School of Economics and Political Science, UK)

Abstract

This thematic issue invited submissions that address the challenges of researching the complex, hybrid, and liminal nature of promotional cultures and the published articles include studies which reflect on the structures, technologies, agents, representations, effects, and ethics of promotion. They are united by a central question: What strategies do we use to explore and attempt to understand the assemblages of technologies, texts, networks, and actors in contemporary promotion? We hope the collection of perspectives gathered here help to address the challenges of researching the digital, excavating promotional ideologies, confronting professions, engaging audiences through academic work, and confronting the risks and realities of research that can equally promote change or speak into a vacuum.

Suggested Citation

  • Ian Somerville & Lee Edwards, 2021. "Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures," Media and Communication, Cogitatio Press, vol. 9(3), pages 97-100.
    • Handle: RePEc:cog:meanco:v:9:y:2021:i:3:p:97-100
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    References listed on IDEAS

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    1. Olaf Hoffjann, 2021. "The Innovation Function of Hybridization in Public Relations," Media and Communication, Cogitatio Press, vol. 9(3), pages 155-163.
    2. Linda Ryan Bengtsson & Jessica Edlom, 2021. "Mapping Transmedia Marketing in the Music Industry: A Methodology," Media and Communication, Cogitatio Press, vol. 9(3), pages 164-174.
    3. Jessica Edlom & Jenny Karlsson, 2021. "Keep the Fire Burning: Exploring the Hierarchies of Music Fandom and the Motivations of Superfans," Media and Communication, Cogitatio Press, vol. 9(3), pages 123-132.
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