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Negotiated Autonomy: The Role of Social Media Algorithms in Editorial Decision Making

Author

Listed:
  • Chelsea Peterson-Salahuddin

    (Department of Communications Studies, Northwestern University, USA)

  • Nicholas Diakopoulos

    (Department of Communications Studies, Northwestern University, USA)

Abstract

Social media platforms have increasingly become an important way for news organizations to distribute content to their audiences. As news organizations relinquish control over distribution, they may feel the need to optimize their content to align with platform logics to ensure economic sustainability. However, the opaque and often proprietary nature of platform algorithms makes it hard for news organizations to truly know what kinds of content are preferred and will perform well. Invoking the concept of algorithmic ‘folk theories,’ this article presents a study of in-depth, semi-structured interviews with 18 U.S.-based news journalists and editors to understand how they make sense of social media algorithms, and to what extent this influences editorial decision making. Our findings suggest that while journalists’ understandings of platform algorithms create new considerations for gatekeeping practices, the extent to which it influences those practices is often negotiated against traditional journalistic conceptions of newsworthiness and journalistic autonomy.

Suggested Citation

  • Chelsea Peterson-Salahuddin & Nicholas Diakopoulos, 2020. "Negotiated Autonomy: The Role of Social Media Algorithms in Editorial Decision Making," Media and Communication, Cogitatio Press, vol. 8(3), pages 27-38.
  • Handle: RePEc:cog:meanco:v:8:y:2020:i:3:p:27-38
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    Citations

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    Cited by:

    1. Jie Xin & Wan Ni & Zhiyuan Yu, 2021. "Research on Ternary Interactive Gatekeeping Model for Multi-Channel Networks (MCNs) in Social Media Era," Sustainability, MDPI, vol. 13(24), pages 1-17, December.
    2. Rodrigo Zamith & Mario Haim, 2020. "Algorithmic Actants in Practice, Theory, and Method," Media and Communication, Cogitatio Press, vol. 8(3), pages 1-4.
    3. Garz, Marcel & Szucs, Ferenc, 2023. "Algorithmic selection and supply of political news on Facebook," Information Economics and Policy, Elsevier, vol. 62(C).

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