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Between Evidence and Emotions: Emotional Appeals in Science Communication

Author

Listed:
  • Monika Taddicken

    (Department of Communication and Media Sciences, Technische Universität Braunschweig, Germany)

  • Anne Reif

    (Department of Communication and Media Sciences, Technische Universität Braunschweig, Germany)

Abstract

In the field of science communication, there is currently a great deal of discussion on how individuals can be reached, not only through fact-oriented communication, but also through emotional appeals and ‘edutainment’ approaches. This discussion has been further intensified by the changing conditions of new media environments. From an academic viewpoint, the discussion is often met with scepticism. However, categorical statements about a supposed dichotomy of emotion and rationality are misleading. What is needed are differentiated arguments and analyses. Nevertheless, emotions in science communication are an often overseen research field. With this thematic issue, we seek to enrich the scientific discourse by providing research from authors coming from different perspectives using different concepts, methods, and cases. In this editorial, we summarise the contribution of ten different articles on three levels: (1) emotions of science communicators, (2) emotional(ised) content, and (3) emotions of science communication audiences.

Suggested Citation

  • Monika Taddicken & Anne Reif, 2020. "Between Evidence and Emotions: Emotional Appeals in Science Communication," Media and Communication, Cogitatio Press, vol. 8(1), pages 101-106.
    • Handle: RePEc:cog:meanco:v:8:y:2020:i:1:p:101-106
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    References listed on IDEAS

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    1. Nina Janich, 2020. "What Do You Expect? Linguistic Reflections on Empathy in Science Communication," Media and Communication, Cogitatio Press, vol. 8(1), pages 107-117.
    2. Pascal Schneiders, 2020. "What Remains in Mind? Effectiveness and Efficiency of Explainers at Conveying Information," Media and Communication, Cogitatio Press, vol. 8(1), pages 218-231.
    3. Helena Bilandzic & Susanne Kinnebrock & Magdalena Klingler, 2020. "The Emotional Effects of Science Narratives: A Theoretical Framework," Media and Communication, Cogitatio Press, vol. 8(1), pages 151-163.
    4. Brigitte Huber & Ingrid Aichberger, 2020. "Emotionalization in the Media Coverage of Honey Bee Colony Losses," Media and Communication, Cogitatio Press, vol. 8(1), pages 141-150.
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    Cited by:

    1. Adrian Rauchfleisch & Jo-Ju Kao & Tzu-Hsuan Tseng & Chia-Tzu Ho & Lu-Yi Li, 2023. "Maximizing Science Outreach on Facebook: An Analysis of Scientists’ Communication Strategies in Taiwan," Media and Communication, Cogitatio Press, vol. 11(1), pages 228-239.
    2. Brigitte Huber & Luis Quesada Baena, 2023. "Women Scientists on TikTok: New Opportunities to Become Visible and Challenge Gender Stereotypes," Media and Communication, Cogitatio Press, vol. 11(1), pages 240-251.

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