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Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter

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  • Guobin Yang

    (Annenberg School for Communication, University of Pennsylvania, USA, and Department of Sociology, University of Pennsylvania, USA)

Abstract

Hashtag activism happens when large numbers of postings appear on social media under a common hashtagged word, phrase or sentence with a social or political claim. The temporal unfolding of these mutually connected postings in networked spaces gives them a narrative form and agency. Applying Karlyn Campbell’s propositions about rhetorical agency to the case of #BlackLivesMatter, this essay shows that narrative agency in hashtag activism derives from its narrative form as well as from its contents and social context. Narrative agency is communal, invented, skillful, and protean.

Suggested Citation

  • Guobin Yang, 2016. "Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter," Media and Communication, Cogitatio Press, vol. 4(4), pages 13-17.
    • Handle: RePEc:cog:meanco:v:4:y:2016:i:4:p:13-17
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    Citations

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    Cited by:

    1. Anna Maaranen & Janne Tienari, 2020. "Social media and hyper‐masculine work cultures," Gender, Work and Organization, Wiley Blackwell, vol. 27(6), pages 1127-1144, November.
    2. Rille Raaper, 2021. "Students as ‘Animal Laborans’? Tracing Student Politics in a Marketised Higher Education Setting," Sociological Research Online, , vol. 26(1), pages 130-146, March.
    3. Yunhwan Kim & Donghwi Song & Yeon Ju Lee, 2020. "#Antivaccination on Instagram: A Computational Analysis of Hashtag Activism through Photos and Public Responses," IJERPH, MDPI, vol. 17(20), pages 1-20, October.
    4. Wen Shi & Haohuan Fu & Peinan Wang & Changfeng Chen & Jie Xiong, 2020. "#Climatechange vs. #Globalwarming: Characterizing Two Competing Climate Discourses on Twitter with Semantic Network and Temporal Analyses," IJERPH, MDPI, vol. 17(3), pages 1-22, February.
    5. Yue Han & Theodoros Lappas & Gaurav Sabnis, 2020. "The Importance of Interactions Between Content Characteristics and Creator Characteristics for Studying Virality in Social Media," Information Systems Research, INFORMS, vol. 31(2), pages 576-588, June.
    6. Anne Kaun & Maria Kyriakidou & Julie Uldam, 2016. "Political Agency at the Digital Crossroads?," Media and Communication, Cogitatio Press, vol. 4(4), pages 1-7.
    7. Imatitikua D. Aiyanyo & Hamman Samuel & Heuiseok Lim, 2021. "Effects of the COVID-19 Pandemic on Classrooms: A Case Study on Foreigners in South Korea Using Applied Machine Learning," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
    8. Iago S. Muraro & Kjerstin Thorson & Patricia T. Huddleston, 2023. "Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 461-477, September.
    9. Stephanie L. Chan, 2021. "The Social Value of Public Information When Not Everyone is Privately Informed," Working Papers 2021-09-18, Wang Yanan Institute for Studies in Economics (WISE), Xiamen University.

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