IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v14y2026a11357.html

Exploring Trust and Literacy in Engagement With Generative AI and Science Information Behavior

Author

Listed:
  • Torben E. Agergaard

    (Centre for Science Studies, Aarhus University, Denmark)

  • Kristian H. Nielsen

    (Centre for Science Studies, Aarhus University, Denmark)

  • Rodrigo Labouriau

    (Department of Mathematics, Aarhus University, Denmark)

  • Antoinette Fage-Butler

    (School of Communication and Culture, Aarhus University, Denmark)

Abstract

As generative AI (GenAI) becomes increasingly embedded in everyday information environments, understanding how citizens engage with this technology is critical for science communication. This study examines public engagement with GenAI in Denmark, focusing on trust, AI literacy, experience with GenAI tools, and exposure to science-related information. Denmark provides a relevant case due to its high levels of institutional and scientific trust. Using data from a nationally representative survey conducted in 2024 ( n = 514) as part of the cross-national ScI-AI project, we analyze how respondents encounter GenAI, assess its trustworthiness, understand its technical and epistemic features, and engage with science-related information across platforms. Descriptive results show moderate trust in GenAI, uneven AI and GenAI literacy, and concentrated experience centered primarily on ChatGPT, alongside pronounced concerns about misinformation and societal risks. To examine how these dimensions relate, we apply a probabilistic graphical model to 29 variables spanning trust, literacy, experience, science-related information exposure, and demographics. The analysis reveals that trust occupies a central position, mediating between technical understanding of GenAI’s functioning and epistemic beliefs about the reliability and truthfulness of its outputs. Science-related information exposure is largely disconnected from trust and GenAI literacy and links to general AI literacy primarily through gender. Overall, the findings highlight the importance of treating trust and literacy as multidimensional and context-sensitive constructs for understanding how GenAI reshapes science-related information encounters.

Suggested Citation

  • Torben E. Agergaard & Kristian H. Nielsen & Rodrigo Labouriau & Antoinette Fage-Butler, 2026. "Exploring Trust and Literacy in Engagement With Generative AI and Science Information Behavior," Media and Communication, Cogitatio Press, vol. 14.
  • Handle: RePEc:cog:meanco:v14:y:2026:a:11357
    DOI: 10.17645/mac.11357
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/11357
    Download Restriction: no

    File URL: https://libkey.io/10.17645/mac.11357?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v14:y:2026:a:11357. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira or IT Department (email available below). General contact details of provider: https://www.cogitatiopress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.