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Government Communication on Social Media: Research Foci, Domains, and Future Directions

Author

Listed:
  • Sten Hansson

    (Institute of Social Studies, University of Tartu, Estonia)

  • Nic DePaula

    (College of Health Sciences, SUNY Polytechnic Institute, USA)

Abstract

The aim of this review essay is to draw attention to the diversity of work done in the field of government social media communication research. It is a rapidly developing area of study that has been approached from multiple disciplinary perspectives and a variety of research traditions. We suggest that studies of government social media communication may be broadly classified based on two characteristics: (a) whether their focus is mainly on the senders, messages, media, audiences, or effects of communication; and (b) the domains of government policy and public administration that they address. We review existing literature along this classification and conclude by suggesting fruitful directions for future research.

Suggested Citation

  • Sten Hansson & Nic DePaula, 2025. "Government Communication on Social Media: Research Foci, Domains, and Future Directions," Media and Communication, Cogitatio Press, vol. 13.
  • Handle: RePEc:cog:meanco:v13:y:2025:a:10697
    DOI: 10.17645/mac.10697
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    References listed on IDEAS

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    1. May O. Lwin & Jiahui Lu & Anita Sheldenkar & Peter J. Schulz, 2018. "Strategic Uses of Facebook in Zika Outbreak Communication: Implications for the Crisis and Emergency Risk Communication Model," IJERPH, MDPI, vol. 15(9), pages 1-19, September.
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