IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v10y2022i1p146-156.html
   My bibliography  Save this article

Blurring Boundaries Between Journalists and Tiktokers: Journalistic Role Performance on TikTok

Author

Listed:
  • María-Cruz Negreira-Rey

    (Department of Communication Sciences, University of Santiago de Compostela, Spain)

  • Jorge Vázquez-Herrero

    (Department of Communication Sciences, University of Santiago de Compostela, Spain)

  • Xosé López-García

    (Department of Communication Sciences, University of Santiago de Compostela, Spain)

Abstract

In recent years, media has adapted to the logic of each new social network to respond to renewed consumption habits and journalists have developed new roles on these platforms. TikTok is an emerging platform with its own influencer culture and in which the main audiences are the millennial and centennial generations. The main objective of this study is to analyze the presence of journalists on TikTok through the type of content and strategies used in adapting to this platform. The research is based on methodological triangulation. First, a database of journalists on TikTok (n1 = 212) was developed and the profiles were reviewed. Second, a questionnaire survey (n2 = 63) was developed. Finally, a content analysis (n3 = 520) of profiles exceeding 100,000 followers was conducted. This research provides a first description of the activity of journalists on TikTok, where a variety of roles, usages, and strategies are identified, beyond those of their profession. They join the of-the-moment platform with different purposes (to inform, entertain, or introduce themselves) and targets (new audiences, young people, fans). Journalists adapt their presence to the TikTok social media logic, seeking a space of influence on a platform that is the natural habitat of younger generations.

Suggested Citation

  • María-Cruz Negreira-Rey & Jorge Vázquez-Herrero & Xosé López-García, 2022. "Blurring Boundaries Between Journalists and Tiktokers: Journalistic Role Performance on TikTok," Media and Communication, Cogitatio Press, vol. 10(1), pages 146-156.
    • Handle: RePEc:cog:meanco:v:10:y:2022:i:1:p:146-156
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/4699
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v:10:y:2022:i:1:p:146-156. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira (email available below). General contact details of provider: https://www.cogitatiopress.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.