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The Possibilities To Measure The Success Of Companies

Author

Listed:
  • Dora Kinga GULYAS

    (Hungarian University of Agriculture and Life Sciences (MATE), Doctoral School of Economic and Regional Sciences, Hungary)

  • Anita VAJNA ISTVÁNNÉ DR. TANGL

    (John von Neumann University, Hungary)

Abstract

It is challenging to estimate the success of the companies and so far only quantitative measures were used. In the last decade this started to change and qualitative values were also considered in the evaluation process of the organizations. The researched aimed to observe the views of the leaders and their colleagues regarding the evaluation methods of the companies. Furthermore, the research aimed to highlight qualitative approach can open up a new perspective, allowing for a more detailed assessment of companies, based on factors such as creativity level, innovation, employee and customer satisfaction or efficiency.

Suggested Citation

  • Dora Kinga GULYAS & Anita VAJNA ISTVÁNNÉ DR. TANGL, 2022. "The Possibilities To Measure The Success Of Companies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 103-107, September.
    • Handle: RePEc:cmj:seapas:y:2022:i:29:p:103-107
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    More about this item

    Keywords

    Leadership; Qualitative Evaluation; Success; Efficiency;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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