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The Swot Analysis Of A Romanian Seaside Hotel Company

Author

Listed:
  • Raluca Andreea TRANDAFIR

    (Universitatea Ovidius din Constanța)

Abstract

Different regions, countries or areas have identified the development of the tourism industry as a strategic objective in their policies, at both the microeconomic and macroeconomic levels. These regions, obviously, expect the tourism industry to generate economic effects to residents (both households and local businesses.) Over time, our country was considered an important tourist destination for the market in South-East Europe, supporting and promoting Romania's image and especially coastal tourism, spas, cultural programs and monasteries in Bucovina. The Romanian tourist offer did not do profound changes in relation to the tourism demand and to the requirements of comparative tourism products on the international market, requirements that, over time, proved to be increasingly demanding. There are several approaches that aim at diagnosing the business of accomodation industries but a method commonly used for this is the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), i.e. the analysis of strengths, weaknesses, opportunities and risks or threats of a company.

Suggested Citation

  • Raluca Andreea TRANDAFIR, 2015. "The Swot Analysis Of A Romanian Seaside Hotel Company," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 191-193, June.
    • Handle: RePEc:cmj:seapas:y:2015:i:8:p:191-193
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    References listed on IDEAS

    as
    1. Ovidiu-Niculae BORDEAN & Anca BORZA & Daniel GLASER-SEGURA, 2011. "A comparative approach of the generic strategies within the hotel industry: Romania vs. USA," Management & Marketing, Economic Publishing House, vol. 6(4), Winter.
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    More about this item

    Keywords

    tourism; hospitality industry; SWOT analysis; company performance;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • D20 - Microeconomics - - Production and Organizations - - - General

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