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The Evolution Of The World’S Largest Automakers In The Period 2013-2014

Author

Listed:
  • Sorin-George TOMA

    (Faculty of Administration and Business, University of Bucharest)

  • Paul MARINESCU

    (Faculty of Administration and Business, University of Bucharest)

  • Marin BURCEA

    (Faculty of Administration and Business, University of Bucharest)

Abstract

The automotive industry has always represented an economic engine for many countries. It is dealing with the design, development, manufacture, marketing, and sale of the motor vehicles. Nowadays, this industry is full of intense competition between big auto groups fighting for higher profits and larger market shares. The key players in the automotive market are operating at a global scale in a highly competitive environment. In the last years, Toyota Motor and Volkswagen Group have proved to be the main competitors. The aim of our paper is to analyze the evolution of the world’s largest automakers in the period 2013-2014. The research type is literature review.

Suggested Citation

  • Sorin-George TOMA & Paul MARINESCU & Marin BURCEA, 2015. "The Evolution Of The World’S Largest Automakers In The Period 2013-2014," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 551-556, April.
    • Handle: RePEc:cmj:seapas:y:2015:i:7:p:551-556
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    More about this item

    Keywords

    Automakers; Global automotive market; Automotive industry; Toyota Motor; Volkswagen Group;
    All these keywords.

    JEL classification:

    • E23 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Production
    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment

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