Promoting Social Integration Through Cultural Events

In our increasingly internationalized world, one of the main consequences is the creation of multicultural environments. This is a controversial issue, regarded either as an enriching experience, either as a threat to national identities. However, the “secret weapon” that most national minorities and immigrant communities seem to make recourse to is the one of cultural performance, in the form of events. After all, culture is the most pacifist and apolitical form of self-promotion. Managing cultural events with the purpose of raising awareness of a nation's own culture is in itself an example of good practice towards integration, and an exercise in creativity and cross-cultural management. In this article we will analyze concrete examples of cultural events organized by the Romanian diaspora and Romanian cultural institutions abroad. We will find out about the concepts behind these events, the way they have been managed, and the positive impact they have on the way that Romanian national identity is perceived.