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Strategic Communication In Multinational Companies

Author

Listed:
  • Alexandrina Cristina VASILE

    (Bucharest University of Economic Studies, Faculty of Economics and International Business Bucharest, Romania)

Abstract

The article intends to show how multinational companies gain market share and visibility by using the appropriate strategic communication. The study evaluate the base framework, analysis, tools, data sources, sets of improvement plans and results that some multinational companies obtain by using strategic communication. The analysed companies are American based mainly communicative corporations and it will be underlined the importance of communication in the current economic environment. The results will show how important strategic communication is along the information used and the strategic management in targeting the position in the market.

Suggested Citation

  • Alexandrina Cristina VASILE, 2014. "Strategic Communication In Multinational Companies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 663-668, November.
    • Handle: RePEc:cmj:seapas:y:2014:i:5:p:663-668
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    More about this item

    Keywords

    Strategic management; Strategic communication; Information; Multinational companies;
    All these keywords.

    JEL classification:

    • F20 - International Economics - - International Factor Movements and International Business - - - General

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