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Motivations And Factors Influencing The Decision Of Online Trading

Author

Listed:
  • Ioana Ancuta IANCU

    (Universitatea Tehnică din Cluj Napoca, Cluj-Napoca, România)

  • Veronica MAIER

    (Universitatea Tehnică din Cluj Napoca, Cluj-Napoca, România)

Abstract

In this study, using survey data, we explore motivations and factors that influence the Romanian investors to trade online even if they initially traded through a broker. To identify the factors we used secondary sources and for exploring the factors that influence the decision of trading online we used primary data. We find that investors decide to trade online especially because they spend less time, they have an easier access to information (due to the fact that most of the online trading platforms have notifications and alarms for news that can affect the stock market) and they know how to use the internet. We discover that only a few investors are influenced by advertising and the fact that it is fashionable to trade online.

Suggested Citation

  • Ioana Ancuta IANCU & Veronica MAIER, 2016. "Motivations And Factors Influencing The Decision Of Online Trading," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 93-98, December.
    • Handle: RePEc:cmj:journl:y:2016:i:10:p:93-98
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    More about this item

    Keywords

    Investments; Online trading; Investors behavior; Stock Market;
    All these keywords.

    JEL classification:

    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage

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