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Construirea de parteneriate strategice în marketingul produselor viticole

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    (Universitatea “Alexandru Ioan Cuza” Iasi)

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    Acest studiu are caracter exploratoriu și explicativ, propunându-și să realizeze o analiză a relației dintre producatorii de vin din România si distribuitorii de bauturi alcoolice . Concret, se identifică factorii ce contribuie la crearea unei relații de success între producatorii de vin si distribuitorii. Vom analiza sistemul de vanzare ‘’3 –tier’’. Potrivit acestui sistem producatorul de vin sau furnizorul reprezinta primul nivel , distribuitorul al doilea , iar retailerul joaca rolul din al treilea nivel . Din această configurație este esențială stabilirea unei relații eficiente cu distribuitorul.

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    Article provided by Fundația Română pentru Inteligența Afacerii, Editorial Department in its journal Management Intercultural.

    Volume (Year): (2013)
    Issue (Month): 29 (October)
    Pages: 221-226

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    Handle: RePEc:cmj:interc:y:2013:i:29:stefan
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