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The agenda setting theory in the written Romanian media


  • Corina ROTAR

    (Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University, Cluj-Napoca, Romania)

  • Ioana LEPĂDATU

    (Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University Cluj-Napoca, Romania)


The paper shows the relation between mass media and the public and focuses on the agenda setting theory and its effects at a social level. As a main purpose agenda setting states that mass media tries to create interest to the public regarding some important issues. The theory starts with two main hypotesis: 1 – mass media does not reflect the reality; it filters and shapes it; and 2 – the media focuses only on some particular subjects; in this way the public is made to believe that these specific subjects are most important than others. (Agenda Setting Theory, 2012). For the empirical part of our research, we analyzed a number of five national newspapers and three local ones, for a period of one week. We are trying to find out the way the media agenda is build and present for the public, both at a local level as well at a national one.

Suggested Citation

  • Corina ROTAR & Ioana LEPĂDATU, 2013. "The agenda setting theory in the written Romanian media," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 29, pages 302-312, October.
  • Handle: RePEc:cmj:interc:y:2013:i:29:rotar

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    Agenda Setting Theory; Media agenda; Public; Newspapers;

    JEL classification:

    • Z19 - Other Special Topics - - Cultural Economics - - - Other


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