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Communication And Mass-Media Context


  • Tudor A. IOAN

    ("Dunarea de Jos" University of Galati, Romania)


Mass-media structures human experience in the positive or negative meaning of the word. Narrative structures of the most various types of media genres allow us to identify and to understand the context, complication, evaluation, heroes and the opponents in our own existence. The general supremacy manifested by the newspapers, radio and television, that make up our total environment, can be explained by means of some fundamental structural features: a behavioural model, a fleeing space, a tool of affiliation etc. Mass-media confirms the identity by contributing to the mental health of the human being as well as our society. The neologism “super media” extensively used in the last decade makes but to confirm an undisputed contemporary phenomenon: the pressure of mass-media. The mass-media establishes the "agenda" of public opinion and, even if it does not also influence HOW to think, it precisely indicates the relevance events, in other words influencing us what to think about, by penetrating in our cultural system.

Suggested Citation

  • Tudor A. IOAN, 2013. "Communication And Mass-Media Context," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 29, pages 183-190, October.
  • Handle: RePEc:cmj:interc:y:2013:i:29:ioant

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    References listed on IDEAS

    1. Ştefan MATEI, 2014. "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 223-236, November.
    2. Alexandrina D. CRUCEANU & Izabella ŁĘCKA & Ionel MUNTELE, 2014. "The Health State Our Most Precious Asset? A Short Review," Network Intelligence Studies, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 193-208, November.
    3. Stefan MATEI, 2014. "Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 30, pages 138-141, April.
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    Cited by:

    1. Florin-Marian Buhociu & George Schin, 2016. "Priorities and Economic Development Projects in the Danube Region from Romania within the Context of Implementing the European Union Strategy," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 499-505.

    More about this item


    mass-media; communication; super-media;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness


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