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Marketing research on students' perception regarding economic engineering in transports specialization

Author

Listed:
  • Cristea Viorela-Georgiana

    (Constanta Maritime University Romania)

  • Olteanu Ana-Cornelia

    (Constanta Maritime University Romania)

  • Surugiu Ioana

    (Constanta Maritime University Romania)

Abstract

This research aims to analyze the students’ perception over their faculty, Faculty of Navigation and Naval Transport, regarding Economic Engineering in Transports specialization from Constanta Maritime University. This research aims to highlight the students’ view about the way their faculty is being perceived. Also, this research aims to analyze the differences between those from Economic Engineering in Transports and those from other faculties within Constanta Maritime University. Another objective of this study case is to reduce uncertainty over the management’s marketing behavior because it provides information about college students regarding their attitudes, opinions and behavior. The research technique used in this project is based on a questionnaire survey method

Suggested Citation

  • Cristea Viorela-Georgiana & Olteanu Ana-Cornelia & Surugiu Ioana, 2013. "Marketing research on students' perception regarding economic engineering in transports specialization," Constanta Maritime University Annals, Constanta Maritime University, vol. 20(2), pages 217-220.
  • Handle: RePEc:cmc:annals:v:20:y:2013:i:2:p:217-220
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    More about this item

    JEL classification:

    • R0 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General
    • R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics

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