The influence of marketing particularities in shipping
Among the most important aspects of the maritime company marketing is the life cycle of a ship. Managers should be aware of aspects of the operational period until the moment of the current and capital repairs, the degree of use of the ship and separately for each installation. These aspects are not easy to be calculate because there appear a series of aspects connected to the shipping zone, the type of the transported goods, the way of exploitation and maintenance performed by the crews, the number of the exploitation days and many more others. The life cycle of the service performed by the ship, in fact the type of the transported goods is very important taking into account the changes on the maritime market, the competition between shipping companies, the development of the international economy and the requests of the customers of the shipping companies. In this paper, there are analysed the two aspects which a ship represents, as ”product” and as a performed ”service” and it is presented a type of analyze for a maritime ship
Volume (Year): 17 (2012)
Issue (Month): 1 ()
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