Creating Natural Persons’ Profiles – a Risk for Private Life
The behavioural advertising represents the publicity carried out following the assessment and the observation, in time, of the Internet users’ behaviour, based on the studies made on the behavioural characterises, in order to attain a specific profile of each user and to supply him/her with certain personalised advertising materials. Due to the extension on a large scale of the on-line behavioural advertising, based on the usage of tracking cookies and other tracking dispositive, certain issues concerning referring to the protection of private life of Internet users appear. Following, we will analyse the applicability of the personal data protection principles on the data processing involved in the on-line behavioural advertising.
Volume (Year): 4 (2010)
Issue (Month): (December)
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