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The Role Of Marketing In The Development And Promotion Of Sports Clubs

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  • CHEPEA ION BOGDAN

    (CONSTANTIN BRANCUSI UNIVERSITY OF TARGU JIU)

Abstract

Marketing is crucial for the development and promotion of sports clubs, playing a key role in increasing visibility and building a positive club image. This paper outlines the primary marketing activities used in sports, such as promotion, online communication, sponsorship, and fan engagement. It also examines the importance of tailoring these activities to the specific nature of the club and the expectations of the audience. Effective use of marketing can help sports clubs raise awareness of their activities and strengthen relationships with fans and partners.

Suggested Citation

  • Chepea Ion Bogdan, 2026. "The Role Of Marketing In The Development And Promotion Of Sports Clubs," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 552-557, August.
    • Handle: RePEc:cbu:jrnlec:y:2026:v:4:p:552-557
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