Peculiarities Of Organizational Communication Management In The Current Economic Context

In the context of globalization and economic interdependence, organizations are frequently exposed to major disruptions, such as economic crises. These generate financial instability, decision-making uncertainty and pressures on human resources. In this context, organizational communication becomes an essential strategic tool for maintaining internal balance and adapting to the external environment. This paper aims to analyze how organizational communication management contributes to the efficient management of economic crisis situations. It also highlights the main communication strategies, the challenges encountered and the impact on organizational performance. In times of economic uncertainty, effective communication becomes a strategic tool through which management can reduce employee anxiety, maintain partner trust and support the organization's image. It becomes important to analyze the role of internal and external communication in managing crisis situations, highlighting the importance of transparency, message coherence and speed in transmitting information. It also addresses communication strategies adapted to the unstable economic environment, such as the use of digital channels, continuous feedback and the active involvement of employees in the decision-making process. The study emphasizes that effective communication management contributes to increasing organizational resilience and reducing the negative impact of economic crises on organizational performance and culture.