Analysis Of Consumer Behavior Of The Population In Romania In The Context Of Rising Prices

The sharp increase in prices represents an economic phenomenon with a significant impact on consumer behavior, influencing expenditure patterns, purchasing priorities, and households’ adaptation strategies. This article aims to analyze the consumer behavior of the population in Romania in the context of rising prices, highlighting the changes that have occurred in purchasing decisions and in the allocation of household budgets. The research is based on the statistical survey method, applied to a representative sample of the population, which allows for the collection of quantitative data on consumption frequency, preferences for different product categories, and strategies adopted to manage the impact of price increases. The collected data were analyzed using descriptive and inferential statistical methods, providing an empirical perspective on the relationship between price dynamics and consumer behavior. The results indicate a pronounced shift toward essential goods, a reduction in the consumption of non-essential products, and increased price sensitivity, with significant differences across population segments depending on income level and socio-demographic characteristics. The study’s conclusions contribute to a deeper understanding of consumer behavior during periods of economic pressure and may serve as a relevant basis for the formulation of public policies and marketing strategies.