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Location Matters: How Recycling Site Features Influence Generation X'S Recycling Practices

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  • BEJAN BRINDUSA MARIANA

    (BABES-BOLYAI UNIVERSITY OF CLUJ-NAPOCA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, MARKETING DEPARTMENT)

  • POP CIPRIAN MARCEL

    (BABES-BOLYAI UNIVERSITY OF CLUJ-NAPOCA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, MARKETING DEPARTMENT)

  • SIRBU GABRIELA NICOLETA

    (WEST UNIVERSITY OF TIMISOARA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, MARKETING AND INTERNATIONAL ECONOMIC RELATIONS DEPARTMENT)

Abstract

According to generational theory, Generation X is characterized by pragmatism and flexibility. Members of this cohort are individuals who have experienced a socio-economic transition, marked by major social changes that have developed their critical thinking and personal autonomy. Unlike Generation Y and Generation Z, Generation X consumers show a much lower interest in adopting sustainable principles, with their concern for the environment being mostly declarative. Based on these aspects, the article aims to outline a profile of Generation X, placing greater emphasis on their sustainable behavior and on the importance of the locations where the recycling process takes place.

Suggested Citation

  • Bejan Brindusa Mariana & Pop Ciprian Marcel & Sirbu Gabriela Nicoleta, 2025. "Location Matters: How Recycling Site Features Influence Generation X'S Recycling Practices," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 666-675, December.
    • Handle: RePEc:cbu:jrnlec:y:2025:v:6:p:666-675
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