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The Rise Of Emotional Tourism: A New Paradigm In Luxury Travel And Its Strategic Implications

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  • DINU LOREDANA

    (BABES – BOLYAI UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION - RESITA)

  • DINU GABRIEL

    (BABES – BOLYAI UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION - RESITA)

Abstract

This paper explores how emotions experienced by tourists during luxury vacations influence the perceived value of the experience and their loyalty intentions. Based on a questionnaire administered to a sample of 116 respondents who recently stayed at a premium resort, five emotional dimensions were assessed: joy, fascination, serenity, gratitude, and admiration. Statistical analysis (descriptive indicators, chi-square tests, Spearman correlations) revealed that these emotions are experienced relatively uniformly, with no significant influence from gender or other demographic factors. Moderate correlations between emotional states and loyalty suggest that emotional tourism plays a key role in shaping the connection between tourists and destinations. The findings support the need for a strategic shift in luxury tourism marketing from focusing solely on tangible service quality to emphasizing authentic emotional value.

Suggested Citation

  • Dinu Loredana & Dinu Gabriel, 2025. "The Rise Of Emotional Tourism: A New Paradigm In Luxury Travel And Its Strategic Implications," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 126-138, August.
    • Handle: RePEc:cbu:jrnlec:y:2025:v:4:p:126-138
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