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The Significance Of Hotel Promotion For The Development Of The Tourist Sector In Serbia

Author

Listed:
  • JELENA IGNJATOVIC

    (ACADEMY OF APPLIED STUDIES, SABAC, UNIT OF AGRICULTURAL AND BUSINESS STUDIES AND TOURISM, SABAC, SERBIA)

  • GORAN STOJICEVIC

    (ACADEMY OF APPLIED STUDIES, SABAC, UNIT OF AGRICULTURAL AND BUSINESS STUDIES AND TOURISM, SABAC, SERBIA)

  • BORISLAV KOLARIC

    (ACADEMY OF APPLIED STUDIES, SABAC, UNIT OF AGRICULTURAL AND BUSINESS STUDIES AND TOURISM, SABAC, SERBIA)

  • IVANA VLADIMIROVIC

    (ACADEMY OF APPLIED STUDIES, SABAC, UNIT OF AGRICULTURAL AND BUSINESS STUDIES AND TOURISM, SABAC, SERBIA)

  • ALEKSANDRA DORDEVIC

    (ACADEMY OF APPLIED STUDIES, SABAC, UNIT OF AGRICULTURAL AND BUSINESS STUDIES AND TOURISM, SABAC, SERBIA)

Abstract

The service sector has seen exceptional growth in recent decades, especially in the second half of the 20th century. The major turbulence caused by the COVID-19 pandemic had a strong, negative impact on the hotel industry and, therefore, on the tourism sector in Serbia. Due to the cancellation of tourist visits by foreign and domestic tourists during the pandemic, the hotel industry is one of the most severely affected service industries in Serbia. Small commercial hoteliers are in danger of losing their assets precisely because of the ongoing recession and the rising costs of travel companies. The aim of this paper is to point out the importance of promoting the hotel industry, which is one of the key factors for the development of the tourism sector in the Republic of Serbia. In addition to the introduction, this paper is divided into four parts. The first part of the paper indicates the importance of the organizational structure in the hotel industry, while the second part follows the development and evolution of this part of the economic sector. The third part deals with the current structure of hotel facilities in the Republic of Serbia, while the fourth part of the paper indicates the importance of hotel promotion. Finally, concluding remarks are given.

Suggested Citation

  • Jelena Ignjatovic & Goran Stojicevic & Borislav Kolaric & Ivana Vladimirovic & Aleksandra Dordevic, 2022. "The Significance Of Hotel Promotion For The Development Of The Tourist Sector In Serbia," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 31-40, December.
    • Handle: RePEc:cbu:jrnlec:y:2022:v:6:p:31-40
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    References listed on IDEAS

    as
    1. JELENA Toskovic & SLOBODAN Popovic & JASNA Markovic, 2015. "Analysis Of Financial Due Diligence Unsuccessful Business Companies In Serbia," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 0, pages 234-240, July.
    2. Slobodan Popovic & Jelena Toskovic & Zeljko Grubljesic & Ranko Mijic & Dragan Đuranovic, 2016. "Importance Of Making Strategic Decisions In Countries In Transition And Connection With The Environment And Sustainable Economy Generally Speaking," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 98-103, April.
    3. Sanda Gheorghe Gabriel, 2022. "World Tourism, Severely Affected By The Covid-19 Pandemic," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 241-244, August.
    4. JELENA TOSKOVIC & SLOBODAN POPOVIC & SRETEN JELIC & RAJKO Macura & ZELJKO Grubljesic, 2015. "The Effect Of Unequal Distribution Of The Standard And Quality Of Life In The Countries Of The Western Balkans," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 48-53, October.
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