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Consumers’ Opinion Regarding Online Promotions

Author

Listed:
  • RUXANDRA LAZEA

    (1 DECEMBRIE 1918 UNIVERSITY OF ALBA IULIA, FACULTY OF ECONOMICS, ROMANIA)

  • ANCA NICHITA

    (1 DECEMBRIE 1918 UNIVERSITY OF ALBA IULIA, FACULTY OF ECONOMICS, ROMANIA)

Abstract

Nowadays online promotions are a common practice used when marketers want to promote a product or a service on a market. In this context, we found it interesting to study consumers’ opinion regarding online promotions. To achieve the aim of the paper, we investigated the following: the degree to which consumers follow and react to online promotions; how adequate they consider online promotions to be; how aggressive online promotions are perceived; main problems faced by consumers regarding online promotions; advantages and disadvantages of online promotions. Concluding remarks and policy implications are also addressed.

Suggested Citation

  • Ruxandra Lazea & Anca Nichita, 2022. "Consumers’ Opinion Regarding Online Promotions," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 101-106, December.
    • Handle: RePEc:cbu:jrnlec:y:2022:v:6:p:101-106
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