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SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE

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  • ARIANA TAL

    (FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, WEST UNIVERSITY OF TIMISOARA)

Abstract

Innovation can take a lot of forms in firms. Large companies are more willing to innovate due to a higher potential than SMEs. In social media, SMEs have equal chances to make a difference. In this paper I aim to present a social media overview, emphasizing the benefits and characteristics of these platforms and the way they can represent a huge innovation for SMEs and in the second part to discuss the case of Romania in relation with social media from the perspective of innovation.

Suggested Citation

  • Ariana Tal, 2017. "SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 130-137, June.
    • Handle: RePEc:cbu:jrnlec:y:2017:v:3:p:130-137
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    References listed on IDEAS

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    1. Mădălina Maticiuc, 2014. "Top-down and bottom-up cluster initiatives in Europe," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 14(1), pages 205-212.
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    Cited by:

    1. Mădălina Dumitrița Maticiuc, 2018. "Clusters – Value Added Creators for SMEs," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(1), pages 113-120.

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