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Measurement Of Customer Satisfaction And Loyalty As A Base For Company Success In The Competitive Environment

Author

Listed:
  • KAROLINA ILIESKA

    (UNIVERSITY “ST KLIMENT OHRIDSKI”– BITOLA, FACULTY OF ECONOMICS-PRILEP, Republic of Macedonia)

Abstract

Many companies have started to measure customer satisfaction and loyalty in order to become more customer - oriented and to improve performance. This information is very useful as companies are working in increasingly competitive environments. As measuring customer satisfaction and loyalty is a relatively new undertaking, companies usually have to learn from their own mistakes. This paper is focused on general concepts of customer satisfaction and loyalty and some principles of their measuring.

Suggested Citation

  • Karolina Ilieska, 2016. "Measurement Of Customer Satisfaction And Loyalty As A Base For Company Success In The Competitive Environment," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 5-12, February.
    • Handle: RePEc:cbu:jrnlec:y:2016:v:1:p:5-12
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