The Impact Of The Economic Crisis On The Population’S Consumption In Romania, In The 2009-2013 Period

The paper “The impact of the economic crisis on population’s consumption in Romania, in the 2009-2013 period” analyses an important phenomenon for Romania’s economy, consumption. The economic and financial crisis determined a change in the income distribution towards the products and services necessary for everyday life. The most influential stimulus at which consumers decide to buy a product is price, and they migrate towards product segments with low prices, while the quality of life is on a downtrend. Consequently, the objective of this paper is to analyse the factors that influence Romanian consumers’ behaviour in the context of the economic crisis in the 2009-2013 period. The level of food consumption largely depends on the macroeconomic policies, which through the numerous levers influence the population’s consumption behaviour. Out of these levers, we are mentioning the income policy, the credit policy, the monetary policy, the currency policy, the welfare policies, etc. In addition to the economic aspects, population’s consumption also depends on other factors, variables, such as, for example: social variables (degree of urbanization, endowment with infrastructure of the rural area, access to information, access to medical assistance and medical services, etc.), demographic variables (level of education, employment rate of the population, degree of population ageing, migration flows, etc.), and other variables (geographic location, religion, dietary habits, individual preferences).