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Risk Managementbeyond The Apparent And Beyond The Manual

Author

Listed:
  • FLOREA IANC MARIA MIRABELA

    (“CONSTANTIN BRANCUSI” UNIVERSITY OF TARGU JIU, ROMANIA FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION)

  • CIURLAU LOREDANA

    (“CONSTANTIN BRANCUSI” UNIVERSITY OF TARGU JIU, ROMANIA FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION)

Abstract

“A business must primarily be able to create a consumer; hence the need to establish a marketing objective. Businesses must be able to innovate, to not be overtaken by competitors; hence the need for an objective innovation. All businesses depend on three factors of production (labor, material and capital resources) are thus need to set targets for employment and development. Resources must be employed in a productive way and must increase their productivity to ensure survival of the business, which is why it takes productivity objectives. Businesses exist in society and must assume responsibility for the impact they have, setting targets that take into account social dimensions of business. Finally, the need for profit, without which no objective could not be achieved because all involve effort, so costs can not be financed only from the profit that can eliminate the risk by covering potential losses. "(PF Drucker :)

Suggested Citation

  • Florea Ianc Maria Mirabela & Ciurlau Loredana, 2015. "Risk Managementbeyond The Apparent And Beyond The Manual," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 126-129, June.
    • Handle: RePEc:cbu:jrnlec:y:2015:v:3:p:126-129
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