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The Distribution Network Developement In Print Media

Author

Listed:
  • Loredana Iordache

    (University of Craiova)

  • Radu Criveanu

    (University of Craiova)

  • Cernăianu Nicolae

    (Titu Maiorescu University, Bucharest)

Abstract

In this article, we identify the characteristics of the distribution networks in print media and the features of marketing in mass media, emphasising the attempts initiated by the press in the context of the financial crisis. The research was conducted through a case study on regional newspaper,, Gazeta de Sud'' The main problems analyzed were decreasing newspaper circulation and advertising. The research taken into account trends and developments worldwide print media as well as print media particularities of Romania, with a focus on identifying factors that contributed to the closure of a significant number of newspapers, or their transition from printed version online format. The paper is mainly focused on some practical issues related to the way of organizing the print media sales networks, the authors elaborating proposals for the implementation of certain measures to increase the circulation, on the one hand, and on the hand, to increase the sale of ad space in the newspaper. Compared with other products, the newspaper has unique characteristics caused by daily changing content, and therefore the product itself. Having a highly perishable, the content of media products should always seen in relation to time, which requires more rapid distribution and continuous production.

Suggested Citation

  • Loredana Iordache & Radu Criveanu & Cernăianu Nicolae, 2012. "The Distribution Network Developement In Print Media," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 141-149, September.
    • Handle: RePEc:cbu:jrnlec:y:2012:v:3:p:141-149
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