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Consumer behavior

Author

Listed:
  • Ilie BUDICA
  • Silvia PUIU
  • Bogdan Andrei BUDICA

    (University of Craiova, Romania)

Abstract

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; how consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

Suggested Citation

  • Ilie BUDICA & Silvia PUIU & Bogdan Andrei BUDICA, 2010. "Consumer behavior," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 67-78, April.
    • Handle: RePEc:cbu:jrnlec:y:2010:v:1:p:67-78
    as

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