IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2009v3p341-352.html
   My bibliography  Save this article

Educational market strategies from the perspective of the marketing orientation

Author

Listed:
  • Magdalena PLATIS

    (Bucharest University, Romania)

Abstract

In the context of the recent social, technological and cultural changes, universities need to adapt rapidly or even to generate the change. More than that, on the educational market, new orientations reveal as well as new actions, which make it close to the market of goods and services or a business market. This paper analyze the possibilities of adapting the marketing orientation to the educational market strategy in the sense of reconsideration the strategic directions in the higher education institutions in order to make the study structures sustainable. The main objectives of the analyze are: - Understanding the marketing orientation on the educational market; - Identification the principal levels of the market strategy; - Creating the strategic directions for sustainable development in the contemporary universities.

Suggested Citation

  • Magdalena PLATIS, 2009. "Educational market strategies from the perspective of the marketing orientation," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 341-352, December.
  • Handle: RePEc:cbu:jrnlec:y:2009:v:3:p:341-352
    as

    Download full text from publisher

    File URL: http://www.utgjiu.ro/revista/ec/pdf/2009-03/28_MAGDALENA_PLATIS.pdf
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2009:v:3:p:341-352. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ecobici Nicolae). General contact details of provider: http://edirc.repec.org/data/fetgjro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.