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Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français


  • Florence Krémer
  • Catherine Viot
  • André Le Roux
  • Ingrid Poncin


In spite of its development, its width and its consequences on firms and brands, counterfeiting has received scarce attention in marketing research. The purpose of this article is to address counterfeiting from a consumer behavior standpoint. Based on a review of the relevant literature, an exploratory factor analysis yields several dimensions that may predict attitude towards counterfeiting, both for Belgian and French consumers.

Suggested Citation

  • Florence Krémer & Catherine Viot & André Le Roux & Ingrid Poncin, 2008. "Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français," Reflets et perspectives de la vie économique, De Boeck Université, vol. 0(2), pages 61-70.
  • Handle: RePEc:cai:rpvedb:rpve_472_0061

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