Typologie de comportements des enchérisseurs en ligne et identification de comportements gagnants : application aux enchères Air France
This research proposes to gain an insight into online bidding behavior, by defining a typology based on decisions that bidders have to make during an auction, whose keywords are certainly: when? How? How much? Results, based on Air France online auctions (B2C airline tickets auctions with a soft ending rule) and obtained through clustering analysis, provide a description of different bidding behaviors. Five types of behaviors are highlighted: jump bidders, rational bidders, active bidders, bottom fishers and pioneers. A closer look is given to the group of bidders who turned out to win an auction, in order to determine whether these bidders are characterized by specific bidding decisions, and thus, by specific bidding behaviors. Active bidders and rational bidders turn out to be positively linked to the winners’ group.
Volume (Year): XLVII (2008)
Issue (Month): 2 ()
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