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Reprendre la main sur le marché : la construction de circuits intermédiés innovants pour la viande bovine

Author

Listed:
  • Ronan Le Velly
  • Mathieu Désolé
  • Carole Chazoule

Abstract

Drawing on the sociology of collective action and the sociology of market ?agencements,? this article describes the construction of innovative supply chains for beef in Loire and Isère (France). For their promoters, cattle producers and meat retailers, the goal was to keep working with intermediaries but also to regain control of the organization of the supply chains. The aim was to build intermediated supply chains whose rules are collectively established. The authors show the scope of the tasks required to reach this goal by identifying three processes that they call qualification, pricing, and fluidification. For each of them, they show that not letting intermediaries organize the market requires collective negotiation and learning.

Suggested Citation

  • Ronan Le Velly & Mathieu Désolé & Carole Chazoule, 2020. "Reprendre la main sur le marché : la construction de circuits intermédiés innovants pour la viande bovine," Revue française de socio-Economie, La découverte, vol. 0(1), pages 129-147.
    • Handle: RePEc:cai:rfsdec:rfse_024_0129
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