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Comment les professionnels appréhendent-ils leur marché ? L'exemple de l'industrie des articles de sport

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  • Samuel Julhe
  • Marina Honta

Abstract

In the tradition of the sociology of market professionals, this article focuses on the sport goods industry (SGI) and how thus professionals apprehend the market. From a theoretical reflection on market perception apparatus and treatment of twenty-eight interviews with leaders and industry executives, the purpose of this paper is to describe how they implement these apparatus, types of markers and knowledge associated with them, but also and especially to grasp the meaning they give them.

Suggested Citation

  • Samuel Julhe & Marina Honta, 2014. "Comment les professionnels appréhendent-ils leur marché ? L'exemple de l'industrie des articles de sport," Revue française de socio-Economie, La découverte, vol. 0(2), pages 169-188.
    • Handle: RePEc:cai:rfsdec:rfse_014_0169
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