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Projeter le marché dans l'activité. Les saisies du public dans un service de production télévisuelle

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  • Jérôme Denis

Abstract

This paper questions the process of market representation within workplaces from an ethnographic picture of the production of television self-promotion trailers. Everyday references to viewers draw three distinct profiles for audience: market, users and receivers. Each figure is part of a specific representational regime with its own concrete modalities, and has a pragmatic status. These figures produce a projection of market within organization which is worth both for its representational capabilities, and the strength of the technical, and linguistic supports it offers for action and coordination.

Suggested Citation

  • Jérôme Denis, 2008. "Projeter le marché dans l'activité. Les saisies du public dans un service de production télévisuelle," Revue française de socio-Economie, La découverte, vol. 0(2), pages 161-180.
    • Handle: RePEc:cai:rfsdec:rfse_002_0161
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    1. Bruno Vétel, 2015. "Count them all ! Surely each player discerns which are his. The public measurement of online videogame players: formats and debates [Comptez les tous ! Chaque joueur reconnaîtra les siens. Les mesu," Post-Print halshs-01117899, HAL.

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