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Le business model comme outil de diagnostic. Recherche-action sur le terrain de l’association CIBC 33

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  • Thierry Verstraete
  • Jérôme Boncler
  • Jean Dondi

Abstract

Conceptualisations of the business model essentially serve the design function or the redesign function of finalised organisations dear to the manager. The use of the business model as a diagnostic tool has not been empirically appreciated, whereas the idea of using it to uncover a model and discuss it before imagining its redefinition seems a necessary prerequisite. The present article deploys an action-research on the field of the CIBC 33 association (Inter-institutional centre for skills assessment of the Gironde).

Suggested Citation

  • Thierry Verstraete & Jérôme Boncler & Jean Dondi, 2022. "Le business model comme outil de diagnostic. Recherche-action sur le terrain de l’association CIBC 33," Revue française de gestion, Lavoisier, vol. 0(5), pages 31-57.
    • Handle: RePEc:cai:rfglav:rfg_306_0029
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