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Du BoP dans le beat , une analyse des transformations numériques dans la musique

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  • Robin Charbonnier
  • Pierre Poinsignon
  • Thomas Paris

Abstract

In a struggling music market, the digital distributor Believe has grown to the point of competing with the Majors in the industry. This article analyzes its singular strategic choices, to draw lessons on digital mutations. The extension of Believe to artists excluded from the industry leads us to call upon the ?Bottom of the Pyramid? literature. We show that this choice is at the origin of a model that breaks the traditional boundaries of the industry by mixing technical services for the greatest number of people and support for selected artists.

Suggested Citation

  • Robin Charbonnier & Pierre Poinsignon & Thomas Paris, 2021. "Du BoP dans le beat , une analyse des transformations numériques dans la musique," Revue française de gestion, Lavoisier, vol. 0(1), pages 115-134.
    • Handle: RePEc:cai:rfglav:rfg_294_0113
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