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Au-delà de la musique. Comment les fans inventent le récit de leurs idoles

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  • Anthony Galluzzo

Abstract

This research analyzes how fan communities of musical stars carry out narrative work, by co-writing their idol?s story. Three fan communities have been studied, using ethnographic and netnographic methods. The article details six stages through which the process of the star?s narrative co-construction by her fans unfolds. It finally examines which policies managers can work on.

Suggested Citation

  • Anthony Galluzzo, 2021. "Au-delà de la musique. Comment les fans inventent le récit de leurs idoles," Revue française de gestion, Lavoisier, vol. 0(1), pages 99-113.
  • Handle: RePEc:cai:rfglav:rfg_294_0097
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